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Action Toys, Games, Character figures

Super Hero Figures

Superheroes and space action figures fighting against evil is the main focus and play pattern of these style toys. The good versus evil theme never seems to date and for generations, children have enjoyed battling it out with friends with pretend play.

Action Toys Games Marcel Super Hero Figures


The Top Toy Guide will help you find best action toys and coolest releases that are sure to be on the all-important Christmas wish list.

Robosen Transformers Flagship Bumblebee Auto-Converting Robot – Official Hasbro & Volkswagen Licensed 1984 G1 Edition – Voice & App Controlled Collectible with Real Beetle Transformation
Robosen Transformers Flagship Bumblebee Auto-Converting Robot – Official Hasbro & Volkswagen Licensed 1984 G1 Edition – Voice & App Controlled Collectible with Real Beetle Transformation
Amazon

£1,765.32

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Transformers Robosen Grimlock G1 Flagship (Collector'S Edition)
Transformers Robosen Grimlock G1 Flagship (Collector'S Edition)
very.co.uk

£1,599.99

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Robosen Transformers Bumblebee Robot Performance G1 Transforming Robot
Robosen Transformers Bumblebee Robot Performance G1 Transforming Robot
Iwantoneofthose.com UK

£449.99

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Robosen Authentic G1 Bumblebee Transformers Action Figure: Interactive, Voice-Controlled, Programmable Robot with Adaptive Movement, LED Lights, Original G1 Sounds, and Bluetooth-Enabled App Control.
Robosen Authentic G1 Bumblebee Transformers Action Figure: Interactive, Voice-Controlled, Programmable Robot with Adaptive Movement, LED Lights, Original G1 Sounds, and Bluetooth-Enabled App Control.
Amazon

£449.00

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Lego® Transformers 10302 Optimus Prime Playset
Lego® Transformers 10302 Optimus Prime Playset
Selfridges

£160.00

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Lego® Icons 10358 Transformers: Soundwave Figure
Lego® Icons 10358 Transformers: Soundwave Figure
Selfridges

£160.00

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LEGO® 10302 Icons Optimus Prime, Transformers Robot Model Set
LEGO® 10302 Icons Optimus Prime, Transformers Robot Model Set
Hamleys

£159.99

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LEGO Icons Transformers: Soundwave Construction Set 10358
LEGO Icons Transformers: Soundwave Construction Set 10358
The Entertainer

£150.00

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Lego Icons Transformers: Soundwave Model Kit 10358
Lego Icons Transformers: Soundwave Model Kit 10358
very.co.uk

was: £159.99

£149.99

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LEGO Icons Optimus Prime, Transformers Robot Model Set (10302)
LEGO Icons Optimus Prime, Transformers Robot Model Set (10302)
Iwantoneofthose.com UK

was: £159.99

£119.99

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Transformers Figures 2025 X Yearly Version - The Golden Lagoon: Defence
Transformers Figures 2025 X Yearly Version - The Golden Lagoon: Defence
Hamleys

£109.99

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DUST! Transformers Megatron 1000pc Puzzle - Zavvi Exclusive
DUST! Transformers Megatron 1000pc Puzzle - Zavvi Exclusive
Iwantoneofthose.com UK

£100.00

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QUANTUM HEROES DINOSTER 2 in 1 Stego Blast Wing Transformer 6.7 Inch Robot Toys for Kids, Wagon and Robot Transformer Toys for Boys and Girls 5 6 7 8 9 10 Years Old
QUANTUM HEROES DINOSTER 2 in 1 Stego Blast Wing Transformer 6.7 Inch Robot Toys for Kids, Wagon and Robot Transformer Toys for Boys and Girls 5 6 7 8 9 10 Years Old
Amazon

£26.03

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DOCTOR WHO 07230 Judoon Captain Figure
DOCTOR WHO 07230 Judoon Captain Figure
Amazon

£14.99

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MARVEL 6" HULKBUSTER ARMOUR WITH IRON MAN DIE-CAST COLLECTOR FIGURE, 253223002
MARVEL 6" HULKBUSTER ARMOUR WITH IRON MAN DIE-CAST COLLECTOR FIGURE, 253223002
Amazon

£24.99

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Marvel Avengers Endgame Team Suit Iron Man 6"-Scale Figure
Marvel Avengers Endgame Team Suit Iron Man 6"-Scale Figure
Amazon

£13.90

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GORMITI THE NEW ERA, Rockard Glen Earth Clan Action Figure, 27cm Articulated Hero with Bronze Green Armour and Seismic Hammer Accessory, Collectible Toy for Kids Aged 4+
GORMITI THE NEW ERA, Rockard Glen Earth Clan Action Figure, 27cm Articulated Hero with Bronze Green Armour and Seismic Hammer Accessory, Collectible Toy for Kids Aged 4+
Amazon

£19.99

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Transformers Toys Cyberverse Ultimate Class Optimus Prime Action Figure - Combines with Energon Armour to Power Up - For Kids Ages 6 and Up, 9-inch E7112ES1
Transformers Toys Cyberverse Ultimate Class Optimus Prime Action Figure - Combines with Energon Armour to Power Up - For Kids Ages 6 and Up, 9-inch E7112ES1
Amazon

£23.99

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Anime Heroes Bandai 36901 15cm Uzumaki Naruto-Action Figures
Anime Heroes Bandai 36901 15cm Uzumaki Naruto-Action Figures
Amazon

£25.46

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Playmobil 71463 Action Heroes: Firefighting Seaplane with Extinguishing Function, heroic rescue missions, with a firefighter, imaginative role-play, detailed play sets suitable for children ages 4+
Playmobil 71463 Action Heroes: Firefighting Seaplane with Extinguishing Function, heroic rescue missions, with a firefighter, imaginative role-play, detailed play sets suitable for children ages 4+
Amazon

£26.89

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BANDAI 36187 Dragon Ball Dragonstars-Super Saiyan Blue Gogeta-17 cm Action Figure
BANDAI 36187 Dragon Ball Dragonstars-Super Saiyan Blue Gogeta-17 cm Action Figure
Amazon

£34.74

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TOYANDONA 200pcs Men Action Figures, Mini Soldier Model Toys Plastic Military Men Figures Soldier Toy for Kids (Red+Green)
TOYANDONA 200pcs Men Action Figures, Mini Soldier Model Toys Plastic Military Men Figures Soldier Toy for Kids (Red+Green)
Amazon

£14.79

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Marvel Venom Titan Hero Series Venom Figure 30cm
Marvel Venom Titan Hero Series Venom Figure 30cm
Amazon

£13.99

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Doctor Who Ruby Sunday Action Figure Official merchandise
Doctor Who Ruby Sunday Action Figure Official merchandise
Amazon

£19.90

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Gormiti The New Era, Villain General Fraktur Action Figure, 15cm Articulated Rival with Punching Pike Weapon, Highly Detailed Collectible Toy for Kids Aged 4+
Gormiti The New Era, Villain General Fraktur Action Figure, 15cm Articulated Rival with Punching Pike Weapon, Highly Detailed Collectible Toy for Kids Aged 4+
Amazon

£12.99

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Doctor Who U.N.I.T 1975 Terror of the Zygons Collector Figure Set, 07246RPD
Doctor Who U.N.I.T 1975 Terror of the Zygons Collector Figure Set, 07246RPD
Amazon

£15.95

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Official Licensed Merchandise Doctor Who Figurine Emojibot Hand Painted 1:21 Scale Collector Boxed Model Figure #119
Official Licensed Merchandise Doctor Who Figurine Emojibot Hand Painted 1:21 Scale Collector Boxed Model Figure #119
Amazon

£15.99

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Official Licensed Merchandise Doctor Who Figurine Collection Half-Face Man Hand Painted 1:21 Scale Collector Boxed Model Figure #41
Official Licensed Merchandise Doctor Who Figurine Collection Half-Face Man Hand Painted 1:21 Scale Collector Boxed Model Figure #41
Amazon

£14.99

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Doctor Who Companions of the Third and Fourth Doctors Collector Figure Set,07244RPD
Doctor Who Companions of the Third and Fourth Doctors Collector Figure Set,07244RPD
Amazon

£16.99

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Gormiti Basic Action Figures - Karak, GRM01220
Gormiti Basic Action Figures - Karak, GRM01220
Amazon

£5.11

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Wwe Elite Action Figure Collection Assortment 6In
Wwe Elite Action Figure Collection Assortment 6In
Selfridges

£28.00

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Transformers Cyberworld Scorponok Strike Battle Action Figure Set
Transformers Cyberworld Scorponok Strike Battle Action Figure Set
very.co.uk

was: £59.99

£42.99

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Gormiti – Mini Action Figures, Multicoloured (GIOCHI PREZIOSI grm10000) (Assorted Model)
Gormiti – Mini Action Figures, Multicoloured (GIOCHI PREZIOSI grm10000) (Assorted Model)
Amazon

£8.99

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Pokémon 4.5-Inch Feature Battle Action Figure, Features Ash and Launch into Action 2-Inch Pikachu
Pokémon 4.5-Inch Feature Battle Action Figure, Features Ash and Launch into Action 2-Inch Pikachu
Amazon

£7.79

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Transformers Metal 51 Action Figure - Multi
Transformers Metal 51 Action Figure - Multi
Frasers

was: £34.99

£25.00

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Spiderman Web Blast Cycle Action Figure
Spiderman Web Blast Cycle Action Figure
Selfridges

£25.00

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Spiderman Liquid Shifter Action Figure 27cm
Spiderman Liquid Shifter Action Figure 27cm
Selfridges

£25.00

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Playmobil 71466 Action Heroes: Motorcycle & Oil Spill Incident, with a radio and a fire extinguisher, fun imaginative role-play, realistic play sets suitable for children ages 4+
Playmobil 71466 Action Heroes: Motorcycle & Oil Spill Incident, with a radio and a fire extinguisher, fun imaginative role-play, realistic play sets suitable for children ages 4+
Amazon

£13.99

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Gormiti Articulated Figure 27 cm Scion with Armor, Fire Model - Zane, Transformable Action Figure with Removable Helmet and Metallic Effect Armor, for Children from 4 Years Old, Collectible Hero
Gormiti Articulated Figure 27 cm Scion with Armor, Fire Model - Zane, Transformable Action Figure with Removable Helmet and Metallic Effect Armor, for Children from 4 Years Old, Collectible Hero
Amazon

£24.99

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Bandai - Dragon Ball Super - Dragon Star Figure C-18 Cyborg Articulated - Android 18 Officially Licensed 17 cm Action Toy Ages 4+
Bandai - Dragon Ball Super - Dragon Star Figure C-18 Cyborg Articulated - Android 18 Officially Licensed 17 cm Action Toy Ages 4+
Amazon

£34.98

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WWE® Wrestlemania Action Figure Seth Freakin Rollins
WWE® Wrestlemania Action Figure Seth Freakin Rollins
Hamleys

£28.00

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Roblox ROB0307 Kids' Play Action Figures
Roblox ROB0307 Kids' Play Action Figures
Amazon

£29.97

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Playmobil Action Heroes: Orthopaedics 71617
Playmobil Action Heroes: Orthopaedics 71617
Hamleys

£25.99

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Imaginext Jurassic World Growl &Amp; Glow Baryonyx Dinosaur Toy With Lights Sounds &Amp; Chomping Action
Imaginext Jurassic World Growl &Amp; Glow Baryonyx Dinosaur Toy With Lights Sounds &Amp; Chomping Action
very.co.uk

£23.99

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Wwe Wwe Bloodlines Rules Playset With Ring &Amp; 2 Action Figures - The Rock &Amp; Roman Reigns
Wwe Wwe Bloodlines Rules Playset With Ring &Amp; 2 Action Figures - The Rock &Amp; Roman Reigns
very.co.uk

was: £29.99

£22.99

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Marvel Avengers Captain America Shield Shot Cycle Action Figure 10cm
Marvel Avengers Captain America Shield Shot Cycle Action Figure 10cm
Selfridges

£23.00

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Teenage Mutant Ninja Turtles Action Figures - Multi
Teenage Mutant Ninja Turtles Action Figures - Multi
Frasers

was: £44.99

£23.00

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WWE Survivor Series Bushwacker Luke Action Figures - Multi
WWE Survivor Series Bushwacker Luke Action Figures - Multi
Frasers

was: £27.99

£22.99

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Dog Man Dog Man Movie Action Figures Multipack Set With Articulated Scale Figures
Dog Man Dog Man Movie Action Figures Multipack Set With Articulated Scale Figures
very.co.uk

was: £24.99

£21.99

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Yu-Gi-Oh! 7" Obelisk The Tormentor Action Figure
Yu-Gi-Oh! 7" Obelisk The Tormentor Action Figure
very.co.uk

was: £29.99

£21.99

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Dc Comics Batman Adventures Night Sky Batman Action Figure 30cm
Dc Comics Batman Adventures Night Sky Batman Action Figure 30cm
Selfridges

£20.00

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Transformers CYBERWORLD Grimlock Chomp & Battle Action Figure - Multi
Transformers CYBERWORLD Grimlock Chomp & Battle Action Figure - Multi
Frasers

£29.99

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Jurassic World Rebirth Tail Thrasher Spinosaurus Action Figure, Dinosaur Toy
Jurassic World Rebirth Tail Thrasher Spinosaurus Action Figure, Dinosaur Toy
very.co.uk

was: £54.99

£39.99

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LEGO LEGO® Marvel 76322 Avengers: Endgame Thor vs. Chitauri Super Hero Action - Multi
LEGO LEGO® Marvel 76322 Avengers: Endgame Thor vs. Chitauri Super Hero Action - Multi
Frasers

£44.99

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Transformers ARM Action Figure - Multi
Transformers ARM Action Figure - Multi
Frasers

was: £57.99

£42.00

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Mighty Morphin Power Rangers Re-Ignition Ultimate Megazord Action Figure 30cm
Mighty Morphin Power Rangers Re-Ignition Ultimate Megazord Action Figure 30cm
Selfridges

£40.00

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Transformers Figures Action Edition 02 - G1 Megatron
Transformers Figures Action Edition 02 - G1 Megatron
Hamleys

£39.99

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Transformers Figures Action Edition 01 - G1 Optimus Prime
Transformers Figures Action Edition 01 - G1 Optimus Prime
Hamleys

£39.99

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Playmobil 71875 Action Heroes Police Chase Pick-Up
Playmobil 71875 Action Heroes Police Chase Pick-Up
very.co.uk

was: £39.99

£28.99

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Wwe Lucha Low Rider Vehicle With Rey Mysterio Main Event Action Figure
Wwe Lucha Low Rider Vehicle With Rey Mysterio Main Event Action Figure
very.co.uk

was: £46.99

£33.99

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Transformers

The box office success of the Transformers action movies has seen the release of a line of transformer toys, comic books, games and video games placing them at the top of the most wanted toy this year. Transformable toys are captivating kid’s attention just like the film did and top toy stores like Hamleys is predicting The Transformers Bumblebee Helmet to fly off the shelves.

Transformer toys can be found to suit children from 4 years old and over that start with quick and easy conversion packs like the Movie Legend 4 Pack. For older children there is the ultimate “Devastator”; a large scale action figure with electronic lights and sounds.

Action Figures

Fans of the movie can collect their favourite characters all with super conversions, action features, moving armour and gears and enjoy recreating famous battle scenes with their friends.

Transformers are by no means the only action toy on the must-have list. A strong contender is the ever-popular “Star Wars” collection of toys and games that always do well and still a favourite of many. The Clone Wars Commander Helmet was a top toy last Christmas and looks set to do well again along with new Star Wars products in the LEGO Star Wars range.

LEGO Star Wars

Lego Star Wars Arc-170 Starfighter 75402
Lego Star Wars Arc-170 Starfighter 75402
very.co.uk

was: £44.99

£41.99

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Lego Star Wars Mando And Grogus N-1 Starfighter 75410
Lego Star Wars Mando And Grogus N-1 Starfighter 75410
very.co.uk

was: £24.99

£20.00

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Lego Star Wars C-3Po, Droid Character Figure 75398
Lego Star Wars C-3Po, Droid Character Figure 75398
very.co.uk

was: £124.99

£69.99

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Lego Star Wars Jedi Bob&Rsquo;S Starfighter Building Toy 75388
Lego Star Wars Jedi Bob&Rsquo;S Starfighter Building Toy 75388
very.co.uk

was: £34.99

£23.99

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Lego Star Wars The Dark Falcon Building Toy 75389
Lego Star Wars The Dark Falcon Building Toy 75389
very.co.uk

was: £159.99

£89.99

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Lego Star Wars Tenoo Jedi Temple&Trade;
Lego Star Wars Tenoo Jedi Temple&Trade;
very.co.uk

was: £27.99

£22.99

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Lego Star Wars The Crimson Firehawk Action Toy 75384
Lego Star Wars The Crimson Firehawk Action Toy 75384
very.co.uk

was: £46.99

£32.99

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Lego Star Wars Star Wars Tantive Iv 75376
Lego Star Wars Star Wars Tantive Iv 75376
very.co.uk

was: £69.99

£44.99

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Lego Star Wars Rebel Ship
Lego Star Wars Rebel Ship
very.co.uk

was: £59.99

£41.99

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Lego Star Wars The Clone Wars&Trade; Darth Maul&Trade; Mech Building Toy For Kids 75411
Lego Star Wars The Clone Wars&Trade; Darth Maul&Trade; Mech Building Toy For Kids 75411
very.co.uk

£12.99

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Lego Star Wars The Mandalorian&Rsquo;S N-1 Starfighter&Trade;
Lego Star Wars The Mandalorian&Rsquo;S N-1 Starfighter&Trade;
very.co.uk

£59.99

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Lego Star Wars Mos Espa Podrace Diorama Set 75380
Lego Star Wars Mos Espa Podrace Diorama Set 75380
very.co.uk

was: £69.99

£52.50

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Lego Star Wars Chopper C1-10P Astromech Droid
Lego Star Wars Chopper C1-10P Astromech Droid
very.co.uk

was: £94.99

£70.99

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Lego Star Wars Brick-Built Star Wars Logo Set 75407
Lego Star Wars Brick-Built Star Wars Logo Set 75407
very.co.uk

was: £59.99

£36.99

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Lego Star Wars Jango Fett Helmet Building Set 75408
Lego Star Wars Jango Fett Helmet Building Set 75408
very.co.uk

was: £69.99

£47.99

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Lego Star Wars The Force Burner Snowspeeder Set 75414
Lego Star Wars The Force Burner Snowspeeder Set 75414
very.co.uk

was: £44.99

£34.99

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Lego Star Wars Paz Vizsla And Moff Gideon Battle 75386
Lego Star Wars Paz Vizsla And Moff Gideon Battle 75386
very.co.uk

was: £25.99

£24.99

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Lego Star Wars Advent Calendar 2025 For Kids 75418
Lego Star Wars Advent Calendar 2025 For Kids 75418
very.co.uk

was: £29.99

£20.99

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Lego Star Wars Obi-Wan Kenobi&Rsquo;S Jedi Starfighter&Trade;
Lego Star Wars Obi-Wan Kenobi&Rsquo;S Jedi Starfighter&Trade;
very.co.uk

£29.99

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Lego Star Wars At-St Walker Ultimate Collectors Set - Model 75417
Lego Star Wars At-St Walker Ultimate Collectors Set - Model 75417
very.co.uk

was: £179.99

£134.99

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Lego Star Wars Home One Starcruiser 75405
Lego Star Wars Home One Starcruiser 75405
very.co.uk

was: £59.99

£39.99

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Lego Star Wars Desert Skiff &Amp; Sarlacc Pit Set 75396
Lego Star Wars Desert Skiff &Amp; Sarlacc Pit Set 75396
very.co.uk

was: £69.99

£47.99

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Lego Star Wars Battle Of Felucia Separatist Mtt 75435
Lego Star Wars Battle Of Felucia Separatist Mtt 75435
very.co.uk

was: £139.99

£109.99

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Lego Star Wars Republic Juggernaut Set 75413
Lego Star Wars Republic Juggernaut Set 75413
very.co.uk

was: £139.99

£108.99

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LEGO Star Wars vehicles and action figures are a great construction range that encourages a child’s social skills to develop as they recreate adventures from the movies. Kids particularly boys can choose to be on the baddies side or stay with Luke Skywalker and co. for some exciting galaxy battles.

Ben 10

Ben 10 merchandise has really dominated the action toys department for some time and the variety of products seems endless. Every boy’s favourite hero so anything with Ben10 on it is a sure hit. There are lunch bags, bedding, skateboards, video games, and board games, costumes for role-playing, cameras, MP3 Players and so much more.

GI Joe, Masters of the Universe, Star Trek, Superman, Batman, Harry Potter, Doctor Who, LEGO Bionicle, etc all take on good versus evil theme and the huge success of the films released has seen the rise in demand for more action toys to be produced.

Military Action

G.I Joe’s line of military action figures produced by Hasbro originally began in the 1960s; this toy line represented four of the branches of the US Armed Forces. In the UK Action Man was released which was later renamed to Action Force. Today the extent of the products and array of merchandising from TV series and films like the “Rise of the Cobra” in 2009 see the increasing popularity of posters, t-shirts, video games, vehicles and play-sets.

Other fun action figures and characters include Horrid Henry, Power Rangers, Scooby-Doo, Dinosaur King, and Toy Story figures-Buzz Lightyear and Sheriff Woody. The good news for kids this Christmas is the release of any new action movie means more action toys and figures being produced which means the list for top toys for Christmas just gets longer.

Bakugan

A new adventure series from Japan has become incredibly popular over here; Bakugan Battle Brawlers. This action adventure series inspired the launch of Bakugan a strategic game using metal cards and magnetic spring-loaded miniature figures. You can buy a Bakugan battle arena for play with up to three players, starter packs and Bakugan booster packs are also available. This action-packed toy is suitable for 5 years and over.

Gormiti

For younger children keen for some adventure there is Gormiti this new action figure line from Italy is for ages 3 years and over.  Little ones can have fun collecting and swapping from hundreds of characters and battle cards. Also available are Playsets for creating adventures such as Gormiti Island of Gorm Playset and Gormiti the Volcano Playset.

Gormiti Articulated Figure 27 cm Scion with Armor, Fire Model - Zane, Transformable Action Figure with Removable Helmet and Metallic Effect Armor, for Children from 4 Years Old, Collectible Hero
Gormiti Articulated Figure 27 cm Scion with Armor, Fire Model - Zane, Transformable Action Figure with Removable Helmet and Metallic Effect Armor, for Children from 4 Years Old, Collectible Hero
Amazon

£24.99

Shop Now
GORMITI THE NEW ERA, Rockard Glen Earth Clan Action Figure, 27cm Articulated Hero with Bronze Green Armour and Seismic Hammer Accessory, Collectible Toy for Kids Aged 4+
GORMITI THE NEW ERA, Rockard Glen Earth Clan Action Figure, 27cm Articulated Hero with Bronze Green Armour and Seismic Hammer Accessory, Collectible Toy for Kids Aged 4+
Amazon

£19.99

Shop Now
GORMITI THE NEW ERA, Fireon Zane Fire Clan Action Figure, 27cm Articulated Hero with Red Silver Armour and Fire Fist Accessory, Collectible Toy for Kids Aged 4+
GORMITI THE NEW ERA, Fireon Zane Fire Clan Action Figure, 27cm Articulated Hero with Red Silver Armour and Fire Fist Accessory, Collectible Toy for Kids Aged 4+
Amazon

£19.99

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Gormiti New Era, Fire Ball with Lights, Electronic Elesphere with Light Effects, Fire Model, For Children Aged 4+
Gormiti New Era, Fire Ball with Lights, Electronic Elesphere with Light Effects, Fire Model, For Children Aged 4+
Amazon

£19.99

Shop Now

Figures & Playsets

Play is essential to a child’s healthy development of life skills. It teaches them important social and emotional needs in addition to building their self-esteem and confidence. The influence of TV and other multimedia distractions can lead to a less active child so the introduction of action toys from popular TV shows and movies means they can play more creatively with others.

Most importantly an active child is a healthy child and the good news is there are plenty of action figures, action toys and action games to choose from.

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